Factors Affecting the Low Preference of Culinary Traders in Choosing Sharia Financing in Bima City

This study aims to analyze the factors that influence low preference of culinary traders in choosing sharia financing Bima City. research was conducted using quantitative methods. The type data this is primary obtained through distribution questionnaires city Bima. They have not chosen Islamic banks. number samples 96 respondents. analytical tool used multiple linear regression analysis with help SPSS v.24 software. independent variables are knowledge, promotion, and religiosity, while dependent variable preference. results showed religiosity had a positive significant effect on These findings need further identify other will encourage take from